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20 Mar 2017

4 Must-Dos to Spring Clean Your eCommerce Store

It seems hard to believe, but spring is nearly here. After a busy holiday season, now is the time to take stock of our eCommerce sites and do some serious spring cleaning. Although many online retailers would like to think that their eCommerce stores are evergreen, the truth is that store pages can become outdated, and databases can get cluttered. As a result, SEO will take a hit if neglected for too long. To keep your revenue and conversions at an all-time high, we have created a list of must-dos to spruce up your eCommerce store. This way, you won’t miss any of the critical areas that need to be freshened up for a profitable season. Review Your SEO This is one of the first

Shooting Guidelines for Merchants and Photographers

Product photos Can be square or tall rectangle. Placement of product(s) must be consistent; i.e., all product dead center with a good amount of space (15% of total width/height for each edge) around the top, sides, and bottom of the frame (NO tight crop). Orientation must be consistent; whether you opt for square or rectangle, the choice must be used for all of the product photographs. Color/lighting/tone must be consistent throughout product photographs. The maximum product image size allowed by Shopify 2048 x 2048 pixels. For the best magnication, use this maximum dimension for width and/or height. Hero, header, and other photographs that will be used in the design of the website Horizontally oriented photographs with a good bit of negative space for hero images

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