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The Southern Coterie

Brand Identity, Website

The Southern Coterie came to us looking to feel the same amount of love for their website and brand identity as they felt for the online community they’d built.

Our design team worked with founders Cherie and Whitney to understand their mission, core values, and the members of their community to provide a number of logo and color palette concepts. The duo fell in love with one particular concept instantly, and we were able to quickly develop the selection into a full brand identity and website build. 

The outcome felt clean, Southern Coastal, and feminine. 

See below for a few excerpts from the final brand guidelines.

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