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Brand Identity, Website, Email Marketing, Paid Media

Stuckey’s is an iconic American candy brand recently under new management. We were hired to help ramp up holiday sales and perform a full overhaul of the brand. Our mission: Bring back Stuckey’s Southern retro roots with a modern spin.

We launched with a fourth-quarter paid media campaign in which we were able to successfully increase holiday gift and candy sales using paid search and display ads. The overall average ROAS (return on ad spend) of the campaign was 2.64 (264% of total ad spend generated in sales).

We then rang in the new year with a new look that gave a nod to Stuckey’s original Americana branding. We began by cleaning up the original logo, creating new modernized versions of the secondary marks, and then expanded into typography selections, photography look and feel, and color palette selection.

With brand identity checked off the list, we started the process of redesigning Stuckey’s product packaging.

See below for a few excerpts from the final brand guidelines:

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