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17th Street Barbecue

The Shop at 17th Street Homepage, Custom Shopify Site, grungy and local

Father daughter pit-masters Mike and Amy Mills serve Mike’s BBQ in restaurants in Southern Illinois and Las Vegas and are certified by Bon Appétit magazine to have some of the best ribs in America!

We worked with 17th Street Barbecue to create a new, standalone e-commerce website to jumpstart the online selling of the company’s food and merchandise. Using Shopify and incorporating elements of the original site, we designed a seamless shopping experience for 17th St customers migrating from the original site to the online store.


The Shop at 17th Street Homepage Detail, Custom Shopify Site, grungy and local


The Shop at 17th Street Collection and Product Page, Custom Shopify Site, grungy and local

Services included in project:  Adaptation of existing brand identity into custom Shopify theme, fancy footwork with shipping including multiple ship zones with various pricing and lead times to account for perishable merchandise.

17th Street Barbecue used the replatform as an opportunity to invite existing customers to create new accounts and receive a discount on their first purchase.

The Shop at 17th Street Mobile and Detail, Custom Shopify Site, grungy and local

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