So you’ve got something to sell and you plan to use the almighty internet to make it happen. Excellent! Before you start building, take a look at the must-have website pages that ensure a happy shopping experience for your customers.
We know, we know. It’s a no-brainer, right? Your website’s homepage will be the first impression your customers receive of your company. A good homepage is a mixture of branded photos, featured products, and clear value propositions (what makes your brand unique).
People make purchases from brands they identify with. Let your customers know who you are and why you started by including an About Us page.
Ohhh, shipping! Shopping online is all fun and games until you reach a shipping page that doesn’t have all the info you need. Shipping is quite a large determinant in whether customers abandon their carts as well, (60% of customers abandon their carts because shipping costs cause the total purchase to cost more than expected, for example). You’ll want to make sure your shipping page includes information about international shipping policies and any special holiday schedules.
Returns happen. You want to be sure your customers have a clear path to return the items that didn’t suit their needs. It’s a good idea to link to the returns page in the footer of your website, and it should definitely be accessible from the cart page. Just like unclear shipping policies lead to cart abandonment, unclear return policies do the same. Good return pages lay out the return/exchange process in a way that is clear and easy-to-understand. Bonus points if your return page answers addresses common questions and concerns.
Everybody needs somebody sometimes! Make it easy for your customers to reach you by including an easily accessible contact page on your website. Many sites combine FAQs along with their contact info to save time, but it isn’t completely necessary. The main thing to focus on is good customer service. As long as your contact page is informational and easy-to-find, you’re on the right road for customer satisfaction.
Store Locator / Where to Buy
If your products are sold in physical locations, some site users may visit in hopes of finding a location nearby to make a purchase from. Make it easy for those who prefer to shop in-person by including a store locator page on your website. Drill down even more by linking each location to a page that include store details.
The pages listed above are core-level needs, but depending on your brand’s personality and unique company needs, you can explore adding things like Wish Lists, a blog, a “work with us” page and more. If you want to chat about options, contact our team!