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The Nicely Built Blog

Mailchimp is Breaking Up with Shopify – Here's How to Prep Your Shop

Last week, Mailchimp announced that it would be removing the Mailchimp for Shopify integration from Shopify’s marketplace (effective immediately), and on Sunday, May 12th, Shopify will no longer support the integration.

If you’re a Mailchimp for Shopify user, you’ll want to make some swift moves to ensure a seamless migration for your customers and you before “Mexit” officially takes place. Believe in the might of Mailchimp and want to continue using the platform? Check out these workarounds:

Third-Party Integrations
There are several third-party providers to connect your Mailchimp account to Shopify: ShopSync (free),  Zapier, and Automate.io. Be sure to install the third-party integration before you disconnect the Mailchimp for Shopify integration to make sure you don’t lose anything! After you install the new integration, disconnect Mailchimp for Shopify.

Live the Manual Life
You can always do a traditional import in Mailchimp to manually add customers to your list and up your digital marketing game by utilizing Mailchimp’s e-commerce solutions.

  • Create Pop-up Forms
    Add an embed code to your website to allow Mailchimp sign-up forms to pop-up after a specified delay. You can customize the forms to fit the look of your brand and add messaging and promo codes. Learn how.
  • Dive into Digital Advertising
    Create Facebook, Instagram, and Google ads using your Mailchimp account. You can set ads to target specific contacts or go beyond your list to reach all-new audiences. Find out how.
  • Send Product Retargeting Emails
    Use the e-commerce data from your connected site to personalize your messages and recommend the right products to the right customers by way of abandoned cart emails, product recommendations, and product retargeting.

Learn more about how Mailchimp’s solutions for your online store here and if you’re interested in learning about alternative email marketing platforms that integrate with Shopify, schedule an info sesh with our team!

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