With an ever-growing market of CBD-curious consumers, the industry is looking more and more lucrative. In 2020, revenues are expected to rise between 1 and 2.1 billion dollars! If you’re a current CBD-preneur or looking to become one, now is a great time to dip your toes in. Today Shopify announced that it will support merchants selling hemp or hemp-derived CBD products operating in select U.S. states where permitted by state and local news! So you know what that means - now it’s time to talk about smoking the competition and putting together a killer marketing strategy!
Come up with a content marketing game plan
Producing content that customers want to consume is key to creating a successful marketing strategy. Nobody wants to be flat-out sold to, so writing blog posts, publishing newsletters, and the like are a great way to keep your products type of mind without being so salesy. Inform your customers about the many benefits of CBD, answer frequently asked CBD questions, provide updates on industry news, or feature the folks behind your product lines. The possibilities are endless!
Implement an email marketing strategy that includes Automation
Email marketing generates the highest ROI of any marketing channel, lowers dependence on the unpredictable flow of new customers, helps you build brand awareness, streamline your customer base, and using a platform like Klayvio, is relatively easy to start. Mix in some automated emails that trigger when a customer signs up for your email list or they’ve left a product in their shopping cart, and you’ll be cooking with fire.
Build a community of engaged fans
Focus on building a community of brand loyalists. Create a Facebook group or Slack channel where you can engage your community by sharing original, relevant content and collaborate with thought leaders in your industry to reach new people. Your community should provide value for its participants and create avenues for them to contribute.
Create and follow relevant social media hashtags
Create a hashtag unique to your community and follow hashtags relevant to your industry so that you can engage with more people. Following and using hashtags such as #womenincbd, #cbd, and the like will put your branded content in front of new customers.
Alrighty, are you ready to get your cannabiz on? Head to www.shopify.com/sell/cbd to get started. With Shopify, you’ll get up and running pretty quickly and already have access to CBD-friendly payment processors. 🎉