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The Nicely Built Blog

Deepen Customer Engagement with MailChimp's New Automation Options

Digital marketers have yet another reason to fall in love with MailChimp, as they recently announced that basic marketing automation is now included with their free email marketing plans. Automated emails that allow shop owners and marketers to stay in close contact with their audience can help drive additional sales and engagement. Learn how you can take advantage of this terrific opportunity to grow your business with MailChimp standard automations.

Shopify + MailChimp

Using MailChimp when you have a Shopify storefront is a match made in heaven. The tight and easy integration allows you to use MailChimp as a one-stop shop for your selling activities, so you can track your sales that originate from an email, those that come as the result of an automation and those that are originated outside of MailChimp (from social media, perhaps). You'll have easy access to basic metrics which allow you to review selling emails to see which ones are the most beneficial to your business -- comparing open rates, click rates and sales right from within the dashboard.

Marketing Automations

Marketing automation is meant to meet customers where they are in their sales cycle and offer just the right offer to tempt them to take the next step in the sales cycle -- learning more, signing up or purchasing. There are several key automations that many small business owners may need:

Sign up thanks: MailChimp recommends offering a small discount or free shipping to all new customers or when prospects sign up for your newsletter.

Abandoned cart: When customers are on your site and abandon a filled shopping cart, it never hurts to send them a reminder to come back and purchase!

Thank you for your purchase: Customers love to know that someone is thinking about them and truly cares about their needs. A heartfelt 'thank you' message can let your customer know that there's a person behind the brand that they're interacting with.

VIP rewards: Yet another way to say 'thanks' -- give your best customers a deep discount or early notice on special sales.

Keeping your brand top-of-mind is so much easier when you use automation between MailChimp and Shopify to create best practices for ongoing customer engagement.


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