You marketed your products and/or services over the holiday season with gift guides, unique hashtags for social media, and by incorporating some holiday festivity into your current branding. Hey, hey, you were listening! We're guessing you gained a few customers that you didn’t have before too, so today we’ll explore how to keep them engaged all year ‘round to become bonafide advocates of your brand.
Before we get into it, here's how to set yourself up for success during the holiday season:
Collect customer data to better segment your audience
Notice the types of purchases your customers are making during the holiday season so that you’re able to personalize their shopping experience in the new year. Quick ideas are to recommend similar products based on past purchases or to create a VIP club to reward customers who shopped frequently with exclusive sales and offers all year.
Provide excellent customer service
Kick your customer service up a notch during the holidays (and beyond) by being extra helpful. By making your customers feel appreciated and super special, you’ll be solidifying a place for your brand not only in their heads but also in their hearts!
Once the holidays are over, here's what you do:
Consider running an interactive campaign or two (or a few)
One way to keep holiday customers engaged throughout the year is to run marketing campaigns they can interact with. Contests, giveaways, and quizzes are three great ways to entice customers to shop without having to discount a product or service.
Always be learning
Once the holiday rush comes to an end, consider creating a survey to ask for feedback from customers who shopped with you. You can use this information to tweak product or service offerings and to create future marketing content based directly on your audience’s needs.
Create an automation strategy for after-season follow-ups
Use automated email flows to engage your holiday customers and think long-term. Send personalized offers that provide an incentive to shop your brand 3, 6, 9 and 12 months in.
Create a loyalty program to reward customers
Who doesn’t love joining an ‘exclusive’ club? Create a loyalty program to reward the customers who frequently interact with your brand and to encourage new customers to join in on the fun.
Establish a community
Create brand loyalists by building an online community. Consider urging your customers to use a branded hashtag when engaging with your product/services on social media and adding a customer spotlight section to your newsletter to help develop a sense of camaraderie.
There you have it, people! Seven easy ways to continuously engage your holiday customers throughout the year. Test them out and let us know how it goes in the comments below!