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The Nicely Built Blog

Client Spotlight: Smartglass Jewelry

At Nicely Built we strive to create beautiful websites. Therefore, we are thrilled when we get to work with clients from the creative industry that may have special design needs. Kathleen Plate is an Atlanta based artist who creates beautiful jewelry from recycled glass. She has been mastering the craft of transforming old and dusty bottles into stylish jewelry since the 1990s. Her first big commercial success came in 2006 when Coca-Cola asked her to develop a line of jewelry using the iconic Coca-Cola bottle in an effort to help the brand make a stronger connection to fashionable customers.

An artist of Kathleen's caliber must have a well-designed and beautiful website to showcase her creations. So, Kathleen contacted Nicely Built last year when she decided that the Smartglass Jewelry website needed an overhaul. Her site was not mobile compatible, and the design needed a refresh and more of her story to appeal to consumers who would have their first encounter with Smartglass Jewely on the web. She had heard about the talented and personable team at Nicely Built, and she hired us to redesign and re-platform her web store. We migrated the existing site data into Shopify and worked with her to design the theme she had envisioned for the site. Then, we were very happy to see that switching to the Shopify platform and installing apps such as Springbot helped Kathleen’s significantly grow her online sales channel. Her holiday  (i.e. November – December) web sales improved 31% between 2016 and 2017. While her Valentine’s period (i.e. February) web sales increased by 38% between 2016 and 2017.

There were some very challenging aspects of this project that we enjoyed a lot. We set up a wholesale client portal for Smartglass Jewelry that allowed Kathleen to collect payments at purchase. We worked with Kathleen to design an efficient process for her wholesale orders and then built features in her website to support that wholesale process. Although this was not the first time that we had built a wholesale portal, it was the first time we worked with a client who had a large-scale B2B business. This meant that to handle the wholesale ordering functionality we had to go much further than simply installing an app. There were a lot of logistical puzzles to figure out, many of which were made complex by the limitations of the Shopify platform at times. However, the project was a lot of fun!

The Nicely Built team is known to be very personable, and we like to infuse fun into our work as a way to help clients feel more at ease while one of the most important components of their business, their website, is being worked on. The most fun part of this project was the photo shoot we helped coordinate with local photographer Jess Smith-Winchester. The new editorial photography made all the difference in the design of the website! Following our experience with the Smartglass project, we are very excited about the potential to work with other artists and entrepreneurs with an eye for design.

We start every project with an in-depth call to discuss features and functionality to make sure that we understand the client's vision for their website. Contact us at hello@nicelybuilt.comto get in touch.


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