If you happened to read our “How to Build a Website Launch Campaign” blog post, you know that we’re practitioners of the A.B.G.E philosophy – that’s right, Always Be Getting Emails! The number of Instagram followers you have unfortunately doesn’t mean much in the way of real-life sales because you’ll never reach all of them, let alone consistently.
Email marketing is one of the best ways to reach your audience on a regular basis and a great way to build your relationship with them. But first thing's first, you need an email list!
Tips to build an email list from scratch
So you’ve never sent a marketing email in your life, and you don’t even have any customers to market to? We’ve got you! Check out the tips below to get started:
Blog much? Add a personalized call-to-action to sign up for your newsletter at the end of your blog posts. The CTA should be relevant to the folks visiting your website and make them want to sign up to learn more about your services, blog post topic, etc.
Capture visitors coming to your site with a pop-up email subscription box. If your pop-up CTA is enticing, creative or offers a ‘carrot’ (i.e. a sign-up in exchange for a discount or downloadable PDF), you’ll see a lot more traction than with general “Sign up for our newsletter” messaging.
Get clever with your pop-up by creating a quiz or survey. We don’t know about you guys, but we love a good quiz! Create a quiz that requires an email address submission to receive the results. Make sure the quiz is relevant to your business or industry and that visitors to your website would be inclined to take.
Life is better with humor. Take the opportunity to create funny a “no thanks” option in your CTA. Think about it – doesn’t it feel sort of weird clicking the “No, I Don’t Want Free Info About Making More Money” button beneath the more prominent “Sign Me Up!” one?
Use your social media accounts to pitch your new email newsletter. You can create a branded sign-up form using a platform like MailChimp and link to the form in your social media posts.
Tips to continue building your list
If you've already got an email list and you're looking to keep building, keep reading!
Fan of networking? Host an event to market your business and put out a sign-up sheet for emails or bowl for business cards. If you use a ticketing site like Eventbrite or Splash to collect RSVPs, add a disclaimer on the landing page letting attendees know that by signing up, they are agreeing to receive email marketing messaging from your business.
Use the power of word of mouth marketing and ask your subscribers to forward or share your emails. You can easily accomplish this by including social media share buttons and “email a friend” buttons in your campaigns.
Create a lead generation offer (i.e. a free e-book or webinar hosted on a landing page), downloadable tool or resource, or “bonus” content that people can access by submitting their email address.
Start a club or a meetup relevant to your industry and and invite people to join by providing an email address during sign up.
Create an exclusive offer for email subscribers and encourage them to share it with their circle.
Leverage partnerships and collaborations by working with a partner to co-market an offer or a giveaway.
One of the most important things you can do to keep building your email list is to provide engaging content. It’s a little easier said than done, we know. So take a peek at this video of our leader, Natasha, discussing Email Marketing for all Phases of the Business Journey at The Southern C’s 2019 Summit.
P.S. Did you know that we can help with advanced email marketing strategy? We’ll work with you to design and implement a custom strategy including, but not limited to, branded email templates and automation sequences to help you promote your business, your products/services, and more.
We currently offer advanced strategy and custom template designs for Mailchimp and Klaviyo. Want to know more? Let’s chat!