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The Nicely Built Blog

A Trick for Super Charging Email Collection on your Ecommerce Website

Any merchant will agree getting customers to engage with a website via a newsletter sign up is important for gaining return visits and also increasing your sales. For new merchants, enticing visitors to sign up for the store's email newsletter can be especially tricky. The most widely used incentive is offering new subscribers a percentage off their purchase in exchange for signing up. As with any Ecommerce website, getting your customers to stay on your website or engage with it, such as through newsletter and notification sign up is important to not only gaining return customers but also increasing your sales. A little-known trick for Shopify store owners to increase email collection or email newsletter sign up is as simple as adding a button to your Sold Out product page.

How Can You Use Your Sold Out Product Page to Increase Email Your Email Subscription?

When a customer lands on the product page of a sold out item, change the 'Add to Cart' button to instead be a 'Sign up to be notified when this product is back in stock' option the customer can click. The trick is, to get these back in stock notifications, the customer will need to input their email address in order to receive a restock notification.

How Do You Make the Most of these Back in Stock Notifications?

Of course, these sign ups are only valuable from a merchant standpoint if the collection mechanism is set up correctly to gather the right information.

  • Link these notifications with your email newsletter service - To make the most of this email collection tool, you will want to use an app that can automatically add the customer's email to your email newsletter with little effort on your end. Additionally, you will eliminate the risk of mis-entering the information later.
  • Include a checked box to receive email notifications - Have a section that notifies the customer that they will be signed up to receive email notifications or newsletters. Be sure to have the box preselected so that it does not require an additional step by the customer unless they wish to opt out. The simpler the form, the more likely the customer is to complete it.

What Does This Mean for Your Email Database?

When it comes to signing up for an email list, many customers see little value unless there is something to be gained by it. These incentives can include a discount or sale, or in this case, a notification when their desired item has become available. Giving customers the opportunity to sign up for restock notifications will allow you to collect the customer's name and email so that you can get regular information or store specials in front of them. The more engagement you have with your customer, the more likely they are to return to your website, These return visits will help to increase orders and in revenue.

Take advantage of your Sold Out product by utilizing restock notifications to supercharge your email collection and gain a larger audience for your ecommerce site. Our favorite Shopify app is Back in Stock.


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