Author Archives: Natasha Murphy

Deepen Customer Engagement with MailChimp’s New Automation Options

Digital marketers have yet another reason to fall in love with MailChimp, as they recently announced that basic marketing automation is now included with their free email marketing plans. Automated emails that allow shop owners and marketers to stay in close contact with their audience can help drive additional sales and engagement. Learn how you can take advantage of this terrific opportunity to grow your business with MailChimp standard automations.

Shopify + MailChimp

Using MailChimp when you have a Shopify storefront is a match made in heaven. The tight and easy integration allows you to use MailChimp as a one-stop shop for your selling activities, so you can track your sales that originate from an email, those that come as the result of an automation and those that are originated outside of MailChimp (from social media, perhaps). You’ll have easy access to basic metrics which allow you to review selling emails to see which ones are the most beneficial to your business — comparing open rates, click rates and sales right from within the dashboard.

Marketing Automations

Marketing automation is meant to meet customers where they are in their sales cycle and offer just the right offer to tempt them to take the next step in the sales cycle — learning more, signing up or purchasing. There are several key automations that many small business owners may need:

Sign up thanks: MailChimp recommends offering a small discount or free shipping to all new customers or when prospects sign up for your newsletter.

Abandoned cart: When customers are on your site and abandon a filled shopping cart, it never hurts to send them a reminder to come back and purchase!

Thank you for your purchase: Customers love to know that someone is thinking about them and truly cares about their needs. A heartfelt ‘thank you’ message can let your customer know that there’s a person behind the brand that they’re interacting with.

VIP rewards: Yet another way to say ‘thanks’ — give your best customers a deep discount or early notice on special sales.

Keeping your brand top-of-mind is so much easier when you use automation between MailChimp and Shopify to create best practices for ongoing customer engagement.

A Trick for Super Charging Email Collection on your Ecommerce Website

Any merchant will agree getting customers to engage with a website via a newsletter sign up is important for gaining return visits and also increasing your sales. For new merchants, enticing visitors to sign up for the store’s email newsletter can be especially tricky. The most widely used incentive is offering new subscribers a percentage off their purchase in exchange for signing up. As with any Ecommerce website, getting your customers to stay on your website or engage with it, such as through newsletter and notification sign up is important to not only gaining return customers but also increasing your sales. A little-known trick for Shopify store owners to increase email collection or email newsletter sign up is as simple as adding a button to your Sold Out product page.

How Can You Use Your Sold Out Product Page to Increase Email Your Email Subscription?

When a customer lands on the product page of a sold out item, change the ‘Add to Cart’ button to instead be a ‘Sign up to be notified when this product is back in stock‘ option the customer can click. The trick is, to get these back in stock notifications, the customer will need to input their email address in order to receive a restock notification.

How Do You Make the Most of these Back in Stock Notifications?

Of course, these sign ups are only valuable from a merchant standpoint if the collection mechanism is set up correctly to gather the right information.

  • Link these notifications with your email newsletter service – To make the most of this email collection tool, you will want to use an app that can automatically add the customer’s email to your email newsletter with little effort on your end. Additionally, you will eliminate the risk of mis-entering the information later.
  • Include a checked box to receive email notifications – Have a section that notifies the customer that they will be signed up to receive email notifications or newsletters. Be sure to have the box preselected so that it does not require an additional step by the customer unless they wish to opt out. The simpler the form, the more likely the customer is to complete it.

What Does This Mean for Your Email Database?

When it comes to signing up for an email list, many customers see little value unless there is something to be gained by it. These incentives can include a discount or sale, or in this case, a notification when their desired item has become available. Giving customers the opportunity to sign up for restock notifications will allow you to collect the customer’s name and email so that you can get regular information or store specials in front of them. The more engagement you have with your customer, the more likely they are to return to your website, These return visits will help to increase orders and in revenue.

Take advantage of your Sold Out product by utilizing restock notifications to supercharge your email collection and gain a larger audience for your ecommerce site. Our favorite Shopify app is Back in Stock.

6 Tips to Grow Your Email Subscriber List

If you’re an email marketer, you should probably know by now that no aspect of your marketing campaigns can be left unattended for too long. This includes your email list.

No matter how great you think your email list is, you can never stop working on it. With the average email list depreciating at 25 percent each year, it’s simply inevitable that you will need to clean up your email list and attract new subscribers.

The good news is that getting quality subscribers isn’t as difficult as you may think. With these six tips, you can gain new subscribers to help grow your email list for more effective campaigns.

Encourage Referrals

Do your current subscribers enjoy your newsletter? Encourage them to spread the word with a referral program. However, just be sure that you offer a good incentive to motivate them.

Word-of-mouth marketing is a powerful driver of traffic and sales. In fact, 82 percent of Americans say they seek recommendations from friends and family before making a purchase.

To get your subscribers to spread the word, you need to implement the right referral marketing program. With good incentives and an effective strategy, you’ll gain new subscribers and earn more sales in the process.

Let Them Be in Full Control

Consumer inboxes are more crowded than ever, and they are constantly being asked to subscribe to a new list. Committing to another email newsletter isn’t something they do lightly.

To make providing their email feel less like a commitment, give the user full control of what types of emails they receive and their sending frequency. This way, they know that they won’t be getting bombarded with emails from you, and the emails they do receive will be relevant and engaging.

During the opt-in process, offer new subscribers the chance to tailor their preferences, but be careful not to have too many choices, as this might overwhelm them before they complete the process.

Host a Social Media Contest

Hosting a social media contest is another possible way to grow your subscriber list and create brand awareness. To widen your reach, consider partnering with an influencer in your niche.

Partnering with an influencer with a similar target demographic can help you acquire high-quality leads and drive targeted traffic to your online store. Sounds like a win-win to us!

Use Automation

The era of email blasts is long behind us, and marketing automation has become the standard for serious small to mid-sized businesses (SMB). If you’re going to entice new subscribers with an amazing email newsletter, then you need the capabilities to meet their high expectations.

What do new subscribers expect from your email newsletter? At the very least, they are looking for an enticing offer. According to statistics, people are four times more likely to open a welcome email, and they enjoy a high click through rate as well.

Springbot makes it super easy to set up a highly personalized and relevant welcome email series to help you make a great first impression. Check out more of our enhanced email capabilities to see how you can leverage automation for increased sales and revenue!

Offer a Content Upgrade

Offering content upgrades is a brilliant way to gain new subscribers and drive more traffic and sales to your eCommerce store. A content upgrade is simply bonus content that you offer to people in exchange for their email address.

Made popular by Brian Dean from Backlinko, this tactic differs from the typical lead magnet, in that it is targeted specifically to those who have already consumed certain content on your site. By offering them content that builds upon what they just read, you can provide them something of value and gain a new subscriber in the process.

Strategically Place Opt-In Form

Where you place your opt-in form can have a huge impact on how many email signups you get from your website. Place it in the wrong area, and you could be missing out on hundreds—if not thousands—of email subscribers.

To uncover the best places to put your opt-in form, consider using a heat map to see where your visitors are clicking on your page and where they spend the most time. This can help you strategically place your opt-in forms for the best results.

Final Words

Your email marketing campaigns are only as good as your email list. To make the most of your marketing efforts, it’s essential that you keep a healthy list of active subscribers. We hope that these six tips gave you some helpful ideas to grow your email list so that you can gain more from your marketing efforts!

About Springbot

Springbot provides advanced eCommerce marketing technology for small to medium-size
retailers. We make the overwhelming task of running and tracking multi-channel marketing campaigns ridiculously simple, from email and social marketing, to online ads, Amazon Marketplace and more. The key is Springbot’s integration with BigCommerce, Magento and Shopify to deliver the power of data management, marketing automation and analytics. We then take that information and make data-driven marketing recommendations specifically tailored for your needs.

Why You Should Never Delete, Unpublish, or otherwise Hide Products on the Web

When selling in the online marketplace, there will eventually come a time when you either run out of a product you carry or decide that the demand for it has waned and it is no longer profitable to sell.  Often when this occurs sellers will delete the product or hide the product from shoppers.  While this may seem like an easy way to clean up and keep your dashboard nice and tidy, by removing these products you are failing to implement an easy SEO strategy that will pay off and win you additional traffic with time.

How will deleting a product hurt your SEO?

Removing products may not only frustrate your customers with an error page or ‘MIA’ product, but it can also affect the rankings and other SEO properties that your product has already gained.  Deleting a product will:

  • Eliminate the organic rankings that that product page had generated for your site and may result in your site being ranked lower
  • Cause a break in the inbound links that go to the product page from other websites or blog content
  • Remove the image rankings that the product image has generated
  • Result in removal from the index due to broken links created from the removal of product images

What to do instead

Instead of just deleting products off of your site there are a few options to help your customers avoid any confusion while still being able to reap the benefits of the page’s long-term SEO history.

  1. Remove the ‘Add to Cart’ button with a “Sold Out’ button – The first step we suggest when you have a product that is no longer available is to replace the add to cart button on the product page with a button that instead reads ‘Sold Out’ or ‘Item Unavailable’ so that the customer will not become frustrated when they are unable to complete their purchase.
  2. Include a note that the item is no longer available – When your customer lands on the old product page, have a clearly written note indicating the item is no longer in stock.  The page will not be removed from rankings, but your customers will know immediately that they are unable to purchase that item.
  3. Provide a new link on the page for a similar item – Determine what type of product your consumer would be interested in and provide a selected link on the page of the product that is no longer available.  You will not only direct them to another item but will keep them on your site longer.  One great way to find an alternative link is through a ‘Related Products’ section that automatically displays products from the same collection.

While maintaining a clean listing of products may make managing your store a little easier in the short term, you run the risk of losing hard earned SEO ‘link juice’.  Instead, follow the steps we listed above to help keep your site ranking and keep your customers happy and engaged.

You Hired Nicely Built! What’s Next?

Now that you’ve hired Nicely Built, it’s time to get started on the next steps. There’s plenty you can do between the hiring and our kickoff phone call. When you get ready up front the final product is a stronger one, and the likelihood the project will run over budget or off schedule dramatically decreases.

Prepare for Kickoff

The kickoff call sets the tone for the entire project, so taking some time to prepare will ensure the the finished product is everything you dreamed it would be. The first design round is an excellent example of how a little homework can pay off in spades on down the line. If you aren’t sure how you want your site to look and the kind of functionality you need, not much information will get passed to the website designer.

By taking the time to document your ideas for the site’s appearance and functionality, you set Nicely Built up to write an excellent creative brief to pass along to our creative staff. Designers and developers alike are able to do their best work when provided with clear direction and instruction. Bonus points for visual guides! Two great assets you can pass our way are a Pinterest moodboard (or any collection of inspirational images) and a list of sites. When you put together a list of sites to reference, be sure to also include notes about what it is about each you like so much!

Make a Plan for Photography

Photography is one of the most important components of an online store. It informs the customer about what a product looks like, how it wears, how it works, etc. Ultimately many customers will decided whether or not to buy a product based upon its visual depiction. If you’re not sure what kinds of pictures you should have, we can inform you of photography best practices for ecommerce websites. Remember to keep your color, tone, and lighting consistent, and to keep the placement of products consistent, too. Your pictures will look much better on the site that way.

Get Organized

You can get organized and be ready to work with Nicely Built by pulling together your logins, including a (tested and working!) login for the following. You’d be amazed at how much time we spend simply obtaining access to our client’s websites.

  1. Where the domain is registered
  2. Who provides your email
  3. Your current hosting provider, if you have one
  4. All your social media logins

Decide on Your Products

You need to be clear on the products you’re selling, and to do that you need an inventory spreadsheet. That can help the designer of your website determine exactly what you need when it comes to space, layout, and other important factors. Listings for your products need to be informative, searchable, and most of all accurate. With a strong spreadsheet that gives plenty of detail, you’ll be ready for the next steps with Nicely Built.