Now that you’ve hired Nicely Built, it’s time to get started on the next steps. There’s plenty you can do between the hiring and our kickoff phone call. When you get ready up front the final product is a stronger one, and the likelihood the project will run over budget or off schedule dramatically decreases.
Prepare for Kickoff
The kickoff call sets the tone for the entire project, so taking some time to prepare will ensure the the finished product is everything you dreamed it would be. The first design round is an excellent example of how a little homework can pay off in spades on down the line. If you aren’t sure how you want your site to look and the kind of functionality you need, not much information will get passed to the website designer.
By taking the time to document your ideas for the site’s appearance and functionality, you set Nicely Built up to write an excellent creative brief to pass along to our creative staff. Designers and developers alike are able to do their best work when provided with clear direction and instruction. Bonus points for visual guides! Two great assets you can pass our way are a Pinterest moodboard (or any collection of inspirational images) and a list of sites. When you put together a list of sites to reference, be sure to also include notes about what it is about each you like so much!
Make a Plan for Photography
Photography is one of the most important components of an online store. It informs the customer about what a product looks like, how it wears, how it works, etc. Ultimately many customers will decided whether or not to buy a product based upon its visual depiction. If you’re not sure what kinds of pictures you should have, we can inform you of photography best practices for ecommerce websites. Remember to keep your color, tone, and lighting consistent, and to keep the placement of products consistent, too. Your pictures will look much better on the site that way.
You can get organized and be ready to work with Nicely Built by pulling together your logins, including a (tested and working!) login for the following. You’d be amazed at how much time we spend simply obtaining access to our client’s websites.
- Where the domain is registered
- Who provides your email
- Your current hosting provider, if you have one
- All your social media logins
Decide on Your Products
You need to be clear on the products you’re selling, and to do that you need an inventory spreadsheet. That can help the designer of your website determine exactly what you need when it comes to space, layout, and other important factors. Listings for your products need to be informative, searchable, and most of all accurate. With a strong spreadsheet that gives plenty of detail, you’ll be ready for the next steps with Nicely Built.