Facebook Ads: 6 Simple Steps to Improve Conversions

You’ve probably heard that Facebook advertising is an effective way to grow your eCommerce business. While this is true, it can be frustrating if you don’t see those desired high conversion rates. Though your campaign’s objective may be set to “Conversion,” this doesn’t automatically optimize your Facebook ads for the best results. If it were that easy, everyone would be winning on social media. Fortunately, it isn’t too difficult to drive more conversions and reap

6 Tips to Grow Your Email Subscriber List

If you’re an email marketer, you should probably know by now that no aspect of your marketing campaigns can be left unattended for too long. This includes your email list. No matter how great you think your email list is, you can never stop working on it. With the average email list depreciating at 25 percent each year, it’s simply inevitable that you will need to clean up your email list and attract new subscribers.