Instagram Shopping 101

What is Instagram Shopping? Instagram Shopping is an exciting new feature that is currently available to selected businesses in the USA. This feature makes Instagram posts more shoppable by allowing businesses to tag products in their posts. Shoppable posts are marked with a  round shopping bag icon in the lower left corner of the post.   Instagram users can click on the product tags to see more details about the tagged products such as: an

Facebook Ads: 6 Simple Steps to Improve Conversions

The following post was written and submitted by our genius friends at Springbot. You’ve probably heard that Facebook advertising is an effective way to grow your eCommerce business. While this is true, it can be frustrating if you don’t see those desired high conversion rates. Though your campaign’s objective may be set to “Conversion,” this doesn’t automatically optimize your Facebook ads for the best results. If it were that easy, everyone would be winning on

Deepen Customer Engagement with MailChimp’s New Automation Options

Digital marketers have yet another reason to fall in love with MailChimp, as they recently announced that basic marketing automation is now included with their free email marketing plans. Automated emails that allow shop owners and marketers to stay in close contact with their audience can help drive additional sales and engagement. Learn how you can take advantage of this terrific opportunity to grow your business with MailChimp standard automations. Shopify + MailChimp Using MailChimp when you have a Shopify storefront is a match