Author Archives: Natasha Murphy

Client Spotlight: Smartglass Jewelry

At Nicely Built we strive to create beautiful websites. Therefore, we are thrilled when we get to work with clients from the creative industry that may have special design needs. Kathleen Plate is an Atlanta based artist who creates beautiful jewelry from recycled glass. She has been mastering the craft of transforming old and dusty bottles into stylish jewelry since the 1990s. Her first big commercial success came in 2006 when Coca-Cola asked her to develop a line of jewelry using the iconic Coca-Cola bottle in an effort to help the brand make a stronger connection to fashionable customers.

An artist of Kathleen’s caliber must have a well-designed and beautiful website to showcase her creations. So, Kathleen contacted Nicely Built last year when she decided that the Smartglass Jewelry website needed an overhaul. Her site was not mobile compatible, and the design needed a refresh and more of her story to appeal to consumers who would have their first encounter with Smartglass Jewely on the web. She had heard about the talented and personable team at Nicely Built, and she hired us to redesign and re-platform her web store. We migrated the existing site data into Shopify and worked with her to design the theme she had envisioned for the site. Then, we were very happy to see that switching to the Shopify platform and installing apps such as Springbot helped Kathleen’s significantly grow her online sales channel. Her holiday  (i.e. November – December) web sales improved 31% between 2016 and 2017. While her Valentine’s period (i.e. February) web sales increased by 38% between 2016 and 2017.

There were some very challenging aspects of this project that we enjoyed a lot. We set up a wholesale client portal for Smartglass Jewelry that allowed Kathleen to collect payments at purchase. We worked with Kathleen to design an efficient process for her wholesale orders and then built features in her website to support that wholesale process. Although this was not the first time that we had built a wholesale portal, it was the first time we worked with a client who had a large-scale B2B business. This meant that to handle the wholesale ordering functionality we had to go much further than simply installing an app. There were a lot of logistical puzzles to figure out, many of which were made complex by the limitations of the Shopify platform at times. However, the project was a lot of fun!

The Nicely Built team is known to be very personable, and we like to infuse fun into our work as a way to help clients feel more at ease while one of the most important components of their business, their website, is being worked on. The most fun part of this project was the photo shoot we helped coordinate with local photographer Jess Smith-Winchester. The new editorial photography made all the difference in the design of the website! Following our experience with the Smartglass project, we are very excited about the potential to work with other artists and entrepreneurs with an eye for design.

We start every project with an in-depth call to discuss features and functionality to make sure that we understand the client’s vision for their website. Contact us at hello@nicelybuilt.comto get in touch.

6 Tips to Grow Your Email Subscriber List

If you’re an email marketer, you should probably know by now that no aspect of your marketing campaigns can be left unattended for too long. This includes your email list.

No matter how great you think your email list is, you can never stop working on it. With the average email list depreciating at 25 percent each year, it’s simply inevitable that you will need to clean up your email list and attract new subscribers.

The good news is that getting quality subscribers isn’t as difficult as you may think. With these six tips, you can gain new subscribers to help grow your email list for more effective campaigns.

Encourage Referrals

Do your current subscribers enjoy your newsletter? Encourage them to spread the word with a referral program. However, just be sure that you offer a good incentive to motivate them.

Word-of-mouth marketing is a powerful driver of traffic and sales. In fact, 82 percent of Americans say they seek recommendations from friends and family before making a purchase.

To get your subscribers to spread the word, you need to implement the right referral marketing program. With good incentives and an effective strategy, you’ll gain new subscribers and earn more sales in the process.

Let Them Be in Full Control

Consumer inboxes are more crowded than ever, and they are constantly being asked to subscribe to a new list. Committing to another email newsletter isn’t something they do lightly.

To make providing their email feel less like a commitment, give the user full control of what types of emails they receive and their sending frequency. This way, they know that they won’t be getting bombarded with emails from you, and the emails they do receive will be relevant and engaging.

During the opt-in process, offer new subscribers the chance to tailor their preferences, but be careful not to have too many choices, as this might overwhelm them before they complete the process.

Host a Social Media Contest

Hosting a social media contest is another possible way to grow your subscriber list and create brand awareness. To widen your reach, consider partnering with an influencer in your niche.

Partnering with an influencer with a similar target demographic can help you acquire high-quality leads and drive targeted traffic to your online store. Sounds like a win-win to us!

Use Automation

The era of email blasts is long behind us, and marketing automation has become the standard for serious small to mid-sized businesses (SMB). If you’re going to entice new subscribers with an amazing email newsletter, then you need the capabilities to meet their high expectations.

What do new subscribers expect from your email newsletter? At the very least, they are looking for an enticing offer. According to statistics, people are four times more likely to open a welcome email, and they enjoy a high click through rate as well.

Springbot makes it super easy to set up a highly personalized and relevant welcome email series to help you make a great first impression. Check out more of our enhanced email capabilities to see how you can leverage automation for increased sales and revenue!

Offer a Content Upgrade

Offering content upgrades is a brilliant way to gain new subscribers and drive more traffic and sales to your eCommerce store. A content upgrade is simply bonus content that you offer to people in exchange for their email address.

Made popular by Brian Dean from Backlinko, this tactic differs from the typical lead magnet, in that it is targeted specifically to those who have already consumed certain content on your site. By offering them content that builds upon what they just read, you can provide them something of value and gain a new subscriber in the process.

Strategically Place Opt-In Form

Where you place your opt-in form can have a huge impact on how many email signups you get from your website. Place it in the wrong area, and you could be missing out on hundreds—if not thousands—of email subscribers.

To uncover the best places to put your opt-in form, consider using a heat map to see where your visitors are clicking on your page and where they spend the most time. This can help you strategically place your opt-in forms for the best results.

Final Words

Your email marketing campaigns are only as good as your email list. To make the most of your marketing efforts, it’s essential that you keep a healthy list of active subscribers. We hope that these six tips gave you some helpful ideas to grow your email list so that you can gain more from your marketing efforts!

About Springbot

Springbot provides advanced eCommerce marketing technology for small to medium-size
retailers. We make the overwhelming task of running and tracking multi-channel marketing campaigns ridiculously simple, from email and social marketing, to online ads, Amazon Marketplace and more. The key is Springbot’s integration with BigCommerce, Magento and Shopify to deliver the power of data management, marketing automation and analytics. We then take that information and make data-driven marketing recommendations specifically tailored for your needs.