Instagram Shopping 101

What is Instagram Shopping? Instagram Shopping is an exciting new feature that is currently available to selected businesses in the USA. This feature makes Instagram posts more shoppable by allowing businesses to tag products in their posts. Shoppable posts are marked with a  round shopping bag icon in the lower left corner of the post.   Instagram users can click on the product tags to see more details about the tagged products such as: an

Facebook Ads: 6 Simple Steps to Improve Conversions

The following post was written and submitted by our genius friends at Springbot. You’ve probably heard that Facebook advertising is an effective way to grow your eCommerce business. While this is true, it can be frustrating if you don’t see those desired high conversion rates. Though your campaign’s objective may be set to “Conversion,” this doesn’t automatically optimize your Facebook ads for the best results. If it were that easy, everyone would be winning on

6 Tips to Grow Your Email Subscriber List

If you’re an email marketer, you should probably know by now that no aspect of your marketing campaigns can be left unattended for too long. This includes your email list. No matter how great you think your email list is, you can never stop working on it. With the average email list depreciating at 25 percent each year, it’s simply inevitable that you will need to clean up your email list and attract new subscribers.