Author Archives: ron-ron

Instagram Shopping 101

What is Instagram Shopping?

Instagram Shopping is an exciting new feature that is currently available to selected businesses in the USA. This feature makes Instagram posts more shoppable by allowing businesses to tag products in their posts. Shoppable posts are marked with a round shopping bag icon in the lower left corner of the post.

Instagram users can click on the product tags to see more details about the tagged products such as: an image of the product, a description of the product and the price of the product. In addition, when users click on the tagged products they will also see a link to website where they can purchase the product. As you are aware, currently it is not possible to have external links in Instagram posts, therefore we think that this new feature will have a huge impact on conversions.

During the initial test phase for this feature 4% of the people who saw a shoppable photo clicked on it to reveal the details and 19% of the people who clicked on the photo also clicked on the link to the retailer’s website to potentially purchase the product.1

What you need to use this feature

In order to become eligible for the Instagram Shopping feature your business will have to satisfy the following requirements:

– Your Instagram account must be converted into a business profile
– You must have a product catalog associated with a shop on Facebook or Business Manager (easy with Shopify!)
– You must sell eligible physical goods (currently apparel, jewelry and beauty brands)
– Your business must be located within the US
After you satisfy all the requirements outlined above you will have to apply to obtain access to the feature and the approval process can take up to a week.

When can you start using this feature

If you are a US-based business that sells apparel, jewelry and beauty products you are in luck! You are eligible to start using the feature immediately.
If you are not currently eligible for Instagram shopping, you will have to wait until this feature is rolled out more broadly. Unfortunately, Instagram has not provided more details about their plans for a broader roll-out. But, given the strong interest in this feature we are hopeful that it will be rolled-out more broadly soon!

Source

Instagram opens shoppable organic posts to more businesses in the US

Facebook Ads: 6 Simple Steps to Improve Conversions

The following post was submitted from our friends at Springbot.

You’ve probably heard that Facebook advertising is an effective way to grow your eCommerce business. While this is true, it can be frustrating if you don’t see those desired high conversion rates.

Though your campaign’s objective may be set to “Conversion,” this doesn’t automatically optimize your Facebook ads for the best results. If it were that easy, everyone would be winning on social media.

Fortunately, it isn’t too difficult to drive more conversions and reap the benefits of Facebook advertising. Follow these six simple steps, and you will have a high-converting ad campaign that blows away the competition.

Step One: Target the Right Audience

As most marketers know, targeting the right audience at the right time is key to any successful marketing campaign. With Facebook’s powerful ad targeting capabilities, you can create highly relevant ads tailored for specific audiences to increase your conversions.

One effective strategy to drive conversions is to create a Custom Audience of people who have visited your website but have not made a purchase. By downloading the Facebook pixel, you can set up a retargeting campaign that will bring back lost shoppers and display relevant ads, based on where they are at in the marketing funnel.

Each of your customers is unique, so why would you market to them the same way? Segmenting your audiences will help you deliver relevant ads that inspire people to convert.

Step Two: Choose the Proper Facebook Ad Placement

Should your Facebook ads be placed in the Desktop News Feed? What about the Right-Hand Column? These decisions aren’t easy for online marketers who are just diving into Facebook advertising.

Though some will argue that certain strategies are more effective than others, the simple truth is that the best ad placement for higher conversions will depend on the goals of your campaign, your target audience, and your marketing budget. Test each placement carefully to decide which placement offers the best performance.

Step Three: Use Compelling Images and Copy

Every eCommerce merchant knows the importance of high-quality visuals and compelling ad copy for their product pages. The same standards should apply to your Facebook ads.

Your featured image is often the first thing that people will see as they scroll through their News Feed. Therefore, it needs to be high quality and comply with Facebook’s image specifications. If you don’t have the budget to hire a designer, you can make your own using tools like Canva.

When it comes to your Facebook ad copy, keep things short and simple, like the Broken Rod Bottle Bar does in the following example:

Make your value proposition clear and to the point. Your audience should know immediately what your business is offering and how it will benefit them.

Step Four: Align Landing Pages with Your Facebook Ads

Are people clicking on your links but failing to convert? The problem could be with your landing pages.

Far too often, we see marketers invest their money for creating Facebook ads, only to send visitors to a landing page that doesn’t align with their marketing goals. If your Facebook ad is promoting a free webinar and your landing page doesn’t contain the same messaging, your visitors are going to be rightfully confused.

To boost your conversion rates, each of your ads should have a consistent offer, similar design, and a sense of urgency. People who click on your ads will be more likely to convert when their path is simple.

Step Five: Rotate Your Ads to Combat Ad Fatigue

Ad fatigue is real, and it can seriously hurt your conversion rates. If you have been running the same ad for weeks and noticed higher cost-per-clicks and frequency rates, your audience may be ambivalent from seeing the same ad.
The good news is that you can easily combat ad fatigue by rotating certain variables in your Facebook ads. This will keep things fresh and keep your audience engaged with your marketing campaigns. Change the color of your ads, switch up your headlines, and swap images to boost your ad’s efficiency.

Step Six: Test and Analyze Results

Continuously testing and analyzing your Facebook ad campaigns is essential if you want to maximize your conversions. Be sure to split test certain variables of your ad separately for accurate results.
To make things easy for our customers, Springbot is integrated with AdRoll, and a full analysis of your ad performance can be found directly within your dashboard.

Conclusion

Optimizing your Facebook ads isn’t difficult, but it does take a bit of effort. With the six simple steps listed above, you can make the most of your ad budget and begin seeing higher conversions. Need assistance in setting up successful Facebook ad campaigns? Springbot now offers Campaign Services to help you reach the right audience.

About Springbot

Springbot provides advanced eCommerce marketing technology for small to medium-size retailers. We make the overwhelming task of running and tracking multi-channel marketing campaigns ridiculously simple, from e-mail and social marketing, to online ads, Amazon Marketplace and more. The key is Springbot’s integration with BigCommerce, Magento and Shopify to deliver the power of data management, marketing automation and analytics. We then take that information and make data-driven marketing recommendations specifically tailored for your needs.