Author Archives: Natasha Murphy

You Hired Nicely Built! What’s Next?

Now that you’ve hired Nicely Built, it’s time to get started on the next steps. There’s plenty you can do between the hiring and our kickoff phone call. When you get ready up front the final product is a stronger one, and the likelihood the project will run over budget or off schedule dramatically decreases.

Prepare for Kickoff

The kickoff call sets the tone for the entire project, so taking some time to prepare will ensure the the finished product is everything you dreamed it would be. The first design round is an excellent example of how a little homework can pay off in spades on down the line. If you aren’t sure how you want your site to look and the kind of functionality you need, not much information will get passed to the website designer.

By taking the time to document your ideas for the site’s appearance and functionality, you set Nicely Built up to write an excellent creative brief to pass along to our creative staff. Designers and developers alike are able to do their best work when provided with clear direction and instruction. Bonus points for visual guides! Two great assets you can pass our way are a Pinterest moodboard (or any collection of inspirational images) and a list of sites. When you put together a list of sites to reference, be sure to also include notes about what it is about each you like so much!

Make a Plan for Photography

Photography is one of the most important components of an online store. It informs the customer about what a product looks like, how it wears, how it works, etc. Ultimately many customers will decided whether or not to buy a product based upon its visual depiction. If you’re not sure what kinds of pictures you should have, we can inform you of photography best practices for ecommerce websites. Remember to keep your color, tone, and lighting consistent, and to keep the placement of products consistent, too. Your pictures will look much better on the site that way.

Get Organized

You can get organized and be ready to work with Nicely Built by pulling together your logins, including a (tested and working!) login for the following. You’d be amazed at how much time we spend simply obtaining access to our client’s websites.

  1. Where the domain is registered
  2. Who provides your email
  3. Your current hosting provider, if you have one
  4. All your social media logins

Decide on Your Products

You need to be clear on the products you’re selling, and to do that you need an inventory spreadsheet. That can help the designer of your website determine exactly what you need when it comes to space, layout, and other important factors. Listings for your products need to be informative, searchable, and most of all accurate. With a strong spreadsheet that gives plenty of detail, you’ll be ready for the next steps with Nicely Built.

New and Upcoming Shopify Features

Shopify is a great option for online merchants looking to take advantage of the latest in ecommerce technology. But you also need to take advantage of all the features it offers if you want to get the maximum benefit. Fortunately, the Shopify platform is automatically updated (unlike other platforms such as WordPress or Magento), so Shopify customers will have access to new and updated features right when they come out. Some new and upcoming features include more sales channel integrations and a new chip and swipe reader. Also announced at UNITE 2017 was the ability to make in-game purchases and Shopify Pay, which takes mobile checkout down to two fields from the current 16.

A new Discounts API will allow merchants to create and manage discounts more easily, so you can set them up faster and help your customers save big when they shop with you. It’s a great way to keep them coming back. And don’t forget multi-location inventory, so you can keep track of the products you have on hand and who’s buying them.

You’ll also get a way to manage responsive images, so you can make the shopping experience even better and more interactive for the customer. That will bring more people to your site, and help them stay there longer, which could lead to increased sales over time. With automated marketing built right into the dashboard and multi-channel selling that works more easily than ever before, Shopify is providing new and better ways for you to reach out to your customers and sell them the things they need while providing them with an excellent online shopping experience.

Ready to take your store to the next level, or start up a new one? Reach out to us today, and let us show you how we can help with your next project in Atlanta or anywhere else. While you’re at it, sign up for future news from us, so you can stay in the loop and keep your online store growing.

4 Must-Dos to Spring Clean Your eCommerce Store

It seems hard to believe, but spring is nearly here. After a busy holiday season, now is the time to take stock of our eCommerce sites and do some serious spring cleaning.

Although many online retailers would like to think that their eCommerce stores are evergreen, the truth is that store pages can become outdated, and databases can get cluttered. As a result, SEO will take a hit if neglected for too long.

To keep your revenue and conversions at an all-time high, we have created a list of must-dos to spruce up your eCommerce store. This way, you won’t miss any of the critical areas that need to be freshened up for a profitable season.

Review Your SEO

This is one of the first things that online retailers should be doing as part of their spring cleaning. Not only will it impact how you clean up the rest of your eCommerce site, but SEO strategies simply need regular checkups to remain effective.

Here are some essential areas of SEO you should be reviewing:

Keyword research: Are your customers still using the same keywords and phrases to search for your products? Any new keywords will be used throughout your site to improve your online visibility.
Scan for broken links: Broken links will annoy users and cause them to bounce from your site (and it lowers your Google rankings). You can find a free broken links tool online to help you scan your site quickly.
Review content performance: What content performed best? Which failed to resonate with users? Repurpose, update, or delete old content so that you can boost your SEO.

Update Store Pages

When was the last time you reviewed your FAQs, About Me page, or store policies? These pages are easy to neglect, but they are important to your users who need additional information before they make a purchase.

Even if your policies and FAQs don’t need to be updated, there is usually room for improvement when it comes to your About Me page. This page is your chance to establish yourself as an authority in your industry and give users a better understanding of who you are and what you do. Work on creating a captivating About Me page to increase your leads and conversions.

Clear Out Old Inventory

Now that winter is coming to an end, you may have old inventory that needs to be dealt with or products that are simply not selling. These products are taking up valuable space that could be used for new spring products instead.

What exactly should you do with this excess inventory? Fortunately, you have options for getting rid of excess inventory with minimal losses:

Offer a flash sale: Flash sales last anywhere from 24-36 hours and can help you get your old products off your digital shelves. Offer customers big discounts on these items to encourage them to make a purchase.
Market discounts based on customer segments: Some customers love a good deal. You can create segments based off the past buying habits of your customers and market your new promotions (such as bundled discounts) more effectively.
Offer free shipping on clearance items: Online shoppers love free shipping and good deals. Give them both by offering free shipping on all clearance items, and you are bound to free up some inventory space.
Sell on other channels: If you’re having a hard time getting rid of holiday inventory, you can always try selling them on sites such as Amazon or eBay. They will take some of the cut, but you may not need to mark down your products as much to sell on these sites.

Clean Up Your Database

A final must-do on your spring cleaning list is to clean up your messy marketing database. Even smaller eCommerce stores accumulate data every day and, as time goes on, our databases can get clogged up with inaccurate data.

Many marketers aren’t aware of how bad data can hurt their marketing campaigns. Bad data can trigger spam filters, which makes it even harder for your emails to reach a person’s inbox.

To make your email marketing as effective as it can be, you need to spring clean your marketing database and remove the bad data. Delete duplicates, check in with subscribers to see if they are engaged with you, and update any outdated information.

Cleaning may not always be fun, but it will be profitable for your eCommerce store in the long run. Follow these techniques, and you will see a better ROI on your campaigns.

About Springbot

Springbot delivers an eCommerce marketing platform to small and medium businesses on BigCommerce, Magento, and Shopify to combines the power of marketing automation and marketing analytics. We integrate and make simple the data, content, and multi-channel marketing tools (social, online, email, etc.) you need to drive more traffic, conversions, and revenue. Check out our new free tool, the eCommerce Scorecard, that helps you measure your store against the competition.