Author Archives: Natasha Murphy

Guide to Kickstarting Your First Social Media Campaigns

In eCommerce, social media marketing plays into every facet of a strong marketing strategy. It can be used to boost SEO efforts, build a more positive brand image, spread the word about a new product or service and, most importantly, to boost sales. If you’re new to social media marketing, it can seem like quite an intimidating world. Luckily, we’re here to help you kickstart your first social media campaign, so it’s successful from the beginning.

It’s All About Analytics

Unfortunately, there’s no way to know up front whether your social efforts will work, but you can gather data over time to measure a campaign’s success. The biggest mistake new social marketers make is not focusing enough on analytics. In most cases, the analytics tools offered by the social media channel won’t contain enough data, but partnering with an automated online marketing platform like Springbot can help fill in some of those big gaps.

  • Trackable Links — Trackable links are important to your social campaigns because they tell you which social network is bringing the most traffic to your website. They track where a user came from, which can be valuable if you’re trying to measure exactly which social platform is your top performer.
  • User Demographics — A data-driven marketing strategy is key in the modern world of social marketing. Adding analytics plug-ins to your eCommerce shopping platform can help identify your target audience. Once you know your audience, you can use social advertising tools to tailor your ads to certain demographics. You should also use the same data to guide your PPC campaigns outside social media.
  • Pick the Right Platform — User demographics can also help you determine where to spend the bulk of your marketing money. After you’ve defined your target audience, you can determine where your core shoppers spend most of their time online, ensuring that your ads are effective from the very first campaign you create.

Make Your Ads and Posts Work for You

Social media marketing is great because people return to these platforms frequently, which means you might have dozens of opportunities to market to consumers along their buyer’s journey. A recent statistic from Pew Research Center points out that 75 percent of users check their Facebook account at least once a day. Leveraging your paid ads and posts is one of the best ways to ensure that you’re targeting the right shoppers at the optimal time.

  • Retargeted Ads — Retargeted ads are essentially ads that remind users of a product or service they’ve already browsed. Often, they pop up as traditional display ads on other websites, but you can also use Facebook retargeted ads to get consumers back to your website. Make sure to build retargeted ads into your social strategy from the beginning so there are no missed opportunities.
  • Use Dynamic Ads — Dynamic ads are ads that change and iterate based on a designated target audience. You should always use dynamic ads instead of static ads to ensure that you’re getting the most relevant advertisements to your target audience. Dynamic Facebook ads can be used to make your paid social media ads more personalized, which means more engagement.
  • Think About Timing — Using a social calendar is a great way to help ensure that you’re maximizing the potential of your organic posts. For example, you can schedule posts based on your customer data and when they’re most likely to be online and engaged. This will ensure that you get the most clicks out of every post. 

Shoppable is a Worthy Investment

Shoppable content is having a serious moment right now. Plus, it can really help lead consumers to make a purchase and keep cart abandonment at bay. The fact is that one of the biggest customer pain points with promotional content on Pinterest, Instagram and other platforms is that there is not an easy way to shop from a brand’s page. Luckily, there are ways to eliminate that issue, which is something you should do before you officially launch your social campaign. Making your content more interactive and shoppable can seriously ramp up your engagement factor.

  • Shoppable Instagram —Transform your Instagram account into a veritable storefront with the help of Springbot’s Advanced Shoppable Instagram This feature allows you to create a custom landing page, placed within your Instagram bio, so that consumers can find exactly what they’re looking for right from your Instagram account.

About Springbot

Springbot provides advanced eCommerce marketing technology for small to medium-size retailers. We make the overwhelming task of running and tracking multi-channel marketing campaigns ridiculously simple, from email and social marketing to online ads, Amazon Marketplace and more.

The key is Springbot’s integration with Big Commerce, Magento and Shopify to deliver the power of data management, marketing automation and analytics. We then take that information and make data-driven marketing recommendations specifically tailored for your needs. 

Shopify Unite Recap 2018

This year’s Shopify conference, Unite 2018,  just wrapped up after an exciting few days of updates and enhancements that are sure to take the commerce experience to the next level. The conference took place in Toronto, Ontario on May 7-9. Talks centered around the impact of global growth on today’s businesses and what Shopify is doing to help improve the overall experience. Below, you’ll find some key highlights on just a handful of new things coming to Shopify.

Shopify announces a first-ever multilingual beta platform

Keynote speaker, Tobias Lütke, announced the release of an early beta in six languages. Users will be able to get their store started and complete day to day tasks in their own language. Some areas, including the mobile app, are still in English, but Shopify is working hard to continue to improve the experience. Users can help improve their experience by providing feedback on the provided form in Shopify. Those who wish to use the beta can simply sign up and select their desired language.

Shopify reinforces the importance of multi-channel retail

Despite the closing of many retailers, including major brands, retail is not going away anytime soon. VP of product, Satish Kanwar, discussed how it is more important than ever to have a streamlined process for the success of multi-channel retail. Shopify is working hard to ensure that regardless of whether the customer ultimately buys on-line or in person, that they have the most successful experience possible. One of the ways they are making this is a reality is with new POS hardware and features. In the fall of 2018, Shopify will introduce its new Tap & Chip Reader. This tool will accept tap payments as well as chip cards in a safe environment. This will free up time for merchants to spend more face to face time with their customers. In addition, it integrates with Shopify’s POS system to create a seamless experience for the seller to sell product, manage inventory and get paid all in one place.

There are multiple enhancements coming to the POS system as well, including the ability to tip at the point of sale. A new app called “Customer View” will also be released this fall and will allow the customer a full view of the product and price, as well as provide an opportunity to tip and choose how to receive their receipt. In addition, the ability to return online purchases in-store will become more seamless.

A huge initiative was announced to manage inventory across multiple locations

Lynsey Thornton said that Shopify’s biggest initiative to date is Locations. Releasing this summer, Locations will allow for managing inventory across multiple locations. This is a huge step that will allow retailers to add locations, even on the mobile app, and be able to see everything they have in one place. Learn more about Locations and when it will be available here.

Shopify Ping

An upcoming feature release includes Shopify Ping which acknowledges the importance of today’s smartphone by integrating customer conversations and marketing workflows into a single app. Facebook Messenger, Rep.ai, Chat Kit, and more all combine in one place in the Shopify Ping app. It also allows the seller to work on their marketing efforts in the same app.

Fraud protection

A new feature, Fraud Protect, is being released for Shopify Payments. When utilized, Fraud Protect analyzes each purchase for fraud and makes a protect decision. This saves sellers a huge amount of time, giving them more time to focus on selling their actual product. Shopify stands behind this product and will reimburse the chargeback costs if an order ends up being fraudulent.

Re-designed developer experience

A new developer platform feature, app extensions, was also announced. The goal is to simplify the process for a merchant’s experience in the dashboard making more available in one place.  In addition, Shopify aims to automate many functions that are currently manual with the introduction of Shopify Flow. This platform brings apps together through connectors for Shopify Flow. Sign up early for this feature by clicking here.

The buzz was electric, and these are just a handful of the many ways Shopify continues to help simplify business. To learn more about these and many other exciting new features, click any of the links below:

  • https://www.shopify.com/blog/sell-more
  • https://www.shopify.com/blog/sell-simply
  • https://www.shopify.com/blog/shopify-localized
  • https://www.shopify.com/blog/own-your-time

At Nicely Built, one of our areas of expertise is Shopify. We pride ourselves on developing sharp, custom websites so you can get the most out of your online presence.

Deepen Customer Engagement with MailChimp’s New Automation Options

Digital marketers have yet another reason to fall in love with MailChimp, as they recently announced that basic marketing automation is now included with their free email marketing plans. Automated emails that allow shop owners and marketers to stay in close contact with their audience can help drive additional sales and engagement. Learn how you can take advantage of this terrific opportunity to grow your business with MailChimp standard automations.

Shopify + MailChimp

Using MailChimp when you have a Shopify storefront is a match made in heaven. The tight and easy integration allows you to use MailChimp as a one-stop shop for your selling activities, so you can track your sales that originate from an email, those that come as the result of an automation and those that are originated outside of MailChimp (from social media, perhaps). You’ll have easy access to basic metrics which allow you to review selling emails to see which ones are the most beneficial to your business — comparing open rates, click rates and sales right from within the dashboard.

Marketing Automations

Marketing automation is meant to meet customers where they are in their sales cycle and offer just the right offer to tempt them to take the next step in the sales cycle — learning more, signing up or purchasing. There are several key automations that many small business owners may need:

Sign up thanks: MailChimp recommends offering a small discount or free shipping to all new customers or when prospects sign up for your newsletter.

Abandoned cart: When customers are on your site and abandon a filled shopping cart, it never hurts to send them a reminder to come back and purchase!

Thank you for your purchase: Customers love to know that someone is thinking about them and truly cares about their needs. A heartfelt ‘thank you’ message can let your customer know that there’s a person behind the brand that they’re interacting with.

VIP rewards: Yet another way to say ‘thanks’ — give your best customers a deep discount or early notice on special sales.

Keeping your brand top-of-mind is so much easier when you use automation between MailChimp and Shopify to create best practices for ongoing customer engagement.