Author Archives: Natasha Murphy

Shopify Unite Recap 2018

This year’s Shopify conference, Unite 2018,  just wrapped up after an exciting few days of updates and enhancements that are sure to take the commerce experience to the next level. The conference took place in Toronto, Ontario on May 7-9. Talks centered around the impact of global growth on today’s businesses and what Shopify is doing to help improve the overall experience. Below, you’ll find some key highlights on just a handful of new things coming to Shopify.

Shopify announces a first-ever multilingual beta platform

Keynote speaker, Tobias Lütke, announced the release of an early beta in six languages. Users will be able to get their store started and complete day to day tasks in their own language. Some areas, including the mobile app, are still in English, but Shopify is working hard to continue to improve the experience. Users can help improve their experience by providing feedback on the provided form in Shopify. Those who wish to use the beta can simply sign up and select their desired language.

Shopify reinforces the importance of multi-channel retail

Despite the closing of many retailers, including major brands, retail is not going away anytime soon. VP of product, Satish Kanwar, discussed how it is more important than ever to have a streamlined process for the success of multi-channel retail. Shopify is working hard to ensure that regardless of whether the customer ultimately buys on-line or in person, that they have the most successful experience possible. One of the ways they are making this is a reality is with new POS hardware and features. In the fall of 2018, Shopify will introduce its new Tap & Chip Reader. This tool will accept tap payments as well as chip cards in a safe environment. This will free up time for merchants to spend more face to face time with their customers. In addition, it integrates with Shopify’s POS system to create a seamless experience for the seller to sell product, manage inventory and get paid all in one place.

There are multiple enhancements coming to the POS system as well, including the ability to tip at the point of sale. A new app called “Customer View” will also be released this fall and will allow the customer a full view of the product and price, as well as provide an opportunity to tip and choose how to receive their receipt. In addition, the ability to return online purchases in-store will become more seamless.

A huge initiative was announced to manage inventory across multiple locations

Lynsey Thornton said that Shopify’s biggest initiative to date is Locations. Releasing this summer, Locations will allow for managing inventory across multiple locations. This is a huge step that will allow retailers to add locations, even on the mobile app, and be able to see everything they have in one place. Learn more about Locations and when it will be available here.

Shopify Ping

An upcoming feature release includes Shopify Ping which acknowledges the importance of today’s smartphone by integrating customer conversations and marketing workflows into a single app. Facebook Messenger,, Chat Kit, and more all combine in one place in the Shopify Ping app. It also allows the seller to work on their marketing efforts in the same app.

Fraud protection

A new feature, Fraud Protect, is being released for Shopify Payments. When utilized, Fraud Protect analyzes each purchase for fraud and makes a protect decision. This saves sellers a huge amount of time, giving them more time to focus on selling their actual product. Shopify stands behind this product and will reimburse the chargeback costs if an order ends up being fraudulent.

Re-designed developer experience

A new developer platform feature, app extensions, was also announced. The goal is to simplify the process for a merchant’s experience in the dashboard making more available in one place.  In addition, Shopify aims to automate many functions that are currently manual with the introduction of Shopify Flow. This platform brings apps together through connectors for Shopify Flow. Sign up early for this feature by clicking here.

The buzz was electric, and these are just a handful of the many ways Shopify continues to help simplify business. To learn more about these and many other exciting new features, click any of the links below:


At Nicely Built, one of our areas of expertise is Shopify. We pride ourselves on developing sharp, custom websites so you can get the most out of your online presence.

Deepen Customer Engagement with MailChimp’s New Automation Options

Digital marketers have yet another reason to fall in love with MailChimp, as they recently announced that basic marketing automation is now included with their free email marketing plans. Automated emails that allow shop owners and marketers to stay in close contact with their audience can help drive additional sales and engagement. Learn how you can take advantage of this terrific opportunity to grow your business with MailChimp standard automations.

Shopify + MailChimp

Using MailChimp when you have a Shopify storefront is a match made in heaven. The tight and easy integration allows you to use MailChimp as a one-stop shop for your selling activities, so you can track your sales that originate from an email, those that come as the result of an automation and those that are originated outside of MailChimp (from social media, perhaps). You’ll have easy access to basic metrics which allow you to review selling emails to see which ones are the most beneficial to your business — comparing open rates, click rates and sales right from within the dashboard.

Marketing Automations

Marketing automation is meant to meet customers where they are in their sales cycle and offer just the right offer to tempt them to take the next step in the sales cycle — learning more, signing up or purchasing. There are several key automations that many small business owners may need:

Sign up thanks: MailChimp recommends offering a small discount or free shipping to all new customers or when prospects sign up for your newsletter.

Abandoned cart: When customers are on your site and abandon a filled shopping cart, it never hurts to send them a reminder to come back and purchase!

Thank you for your purchase: Customers love to know that someone is thinking about them and truly cares about their needs. A heartfelt ‘thank you’ message can let your customer know that there’s a person behind the brand that they’re interacting with.

VIP rewards: Yet another way to say ‘thanks’ — give your best customers a deep discount or early notice on special sales.

Keeping your brand top-of-mind is so much easier when you use automation between MailChimp and Shopify to create best practices for ongoing customer engagement.

A Trick for Super Charging Email Collection on your Ecommerce Website

Any merchant will agree getting customers to engage with a website via a newsletter sign up is important for gaining return visits and also increasing your sales. For new merchants, enticing visitors to sign up for the store’s email newsletter can be especially tricky. The most widely used incentive is offering new subscribers a percentage off their purchase in exchange for signing up. As with any Ecommerce website, getting your customers to stay on your website or engage with it, such as through newsletter and notification sign up is important to not only gaining return customers but also increasing your sales. A little-known trick for Shopify store owners to increase email collection or email newsletter sign up is as simple as adding a button to your Sold Out product page.

How Can You Use Your Sold Out Product Page to Increase Email Your Email Subscription?

When a customer lands on the product page of a sold out item, change the ‘Add to Cart’ button to instead be a ‘Sign up to be notified when this product is back in stock‘ option the customer can click. The trick is, to get these back in stock notifications, the customer will need to input their email address in order to receive a restock notification.

How Do You Make the Most of these Back in Stock Notifications?

Of course, these sign ups are only valuable from a merchant standpoint if the collection mechanism is set up correctly to gather the right information.

  • Link these notifications with your email newsletter service – To make the most of this email collection tool, you will want to use an app that can automatically add the customer’s email to your email newsletter with little effort on your end. Additionally, you will eliminate the risk of mis-entering the information later.
  • Include a checked box to receive email notifications – Have a section that notifies the customer that they will be signed up to receive email notifications or newsletters. Be sure to have the box preselected so that it does not require an additional step by the customer unless they wish to opt out. The simpler the form, the more likely the customer is to complete it.

What Does This Mean for Your Email Database?

When it comes to signing up for an email list, many customers see little value unless there is something to be gained by it. These incentives can include a discount or sale, or in this case, a notification when their desired item has become available. Giving customers the opportunity to sign up for restock notifications will allow you to collect the customer’s name and email so that you can get regular information or store specials in front of them. The more engagement you have with your customer, the more likely they are to return to your website, These return visits will help to increase orders and in revenue.

Take advantage of your Sold Out product by utilizing restock notifications to supercharge your email collection and gain a larger audience for your ecommerce site. Our favorite Shopify app is Back in Stock.